Our core value is that we are reliable, competent and a safe supplier of seafood products. Our mission is to produce safe and healthy seafood products of good quality for the global market. To reach this goal the mission is supplied with the following guiding principles: we emphasize that the production and fishery is sustainable; we emphasize food safety and quality in our purchase and production; we appreciate our employees and emphasize job satisfaction; we wish to continually develop our products, assortment and connection to the global market; we emphasize to retain a good relationship to our suppliers and customers and to preserve our reputation as a reliable, quality assured and safe supplier of seafood products.